Category: MarketingandPromotion

Amazon’s New Bookstore

Amazon has long been recognized as the small start-up company that transformed the Barnes and Noble culture of enjoying a good book in the cushy chairs of an in-store retail space to the virtual experience of online s
hopping. Now the online behemoth is penning a new chapter.
Earlier this month, Amazon opened its first book store, located Seattle, Washington’s University Village. Amazon’s web page describes the move as the

“kind of friendly, mom-and-pop establishment that Amazon has long been accused of putting out of business.”

Offering hands-on experiences with many of Amazon’s hottest sellers, customers can “test drive Amazon’s devices. Products across our Kindle, Echo, Fire TV, and Fire Tablet series are available for you to explore, and Amazon device experts will be on hand to answer questions and to
show the products in action.”

How does Seattle feel about having Amazon bookstore in their backyard? Well, Seattle magazine did a review of the store? They described the shopping experience at Amazon as “kind of friendly, mom-and-pop establishment that Amazon has long been accused of putting out of business.” For all the traditional brick and mortar style that Amazon has put forward, the presentation in new. Each of the books are presented with their covers facing outward, just as you would find them online, and offer a look into the cumulative customer ratings.

Amazon can call this “mere extensions of an existing Internet infrastructure.” However, this new template of an inversion retail model only underscores what ever author already knew: Print is not dead. In fact, it flourishes to such a degree that it drove Amazon from virtual to brick and mortar a full 20 years after Amazon took to the Internet.